Friday, 7 February 2025

How much engagement do I get on my various social media?

Here's the same post on 4 different social media platforms. First after an hour on each.


Those are follower/like ratios of:

Twitter --- 5,300

Bluesky --- 550

Threads --- 400 

Facebook --- 3,400


And after 4 hours this had become:


Twitter --- 3,700

Bluesky --- 366 + 2 reposts!

Threads --- 327 

Facebook --- 785


So Twitter is by far the worst for engagement. And even with 37,000 followers it was the worst in absolute terms too.

Bluesky was the best, but surprisingly Threads was also very good.

Facebook is largely garbage these days.

This was this morning's feed and it's typical for what I see:

1. Adverts for groups I might like
2. random account it wants me to follow
3. random account it wants me to follow
4. advert
5. random account it wants me to follow
6. Friend post
7. reels from random accounts
8. random account it wants me to follow
9. advert
10. random account it wants me to follow
11. random account it wants me to follow
12. Friend post
13. random account it wants me to follow
14. advert

With over 10,000 friends and followers I get very little engagement, and it's clearly being deluged in this never ending stream of "follow this" rubbish that's pushing people away. It's not rocket science, but apparently it's too complicated for Mark Zuckerberg. If it was just the adverts ... well ... ok. But why shove all these random people/pages down my throat when what I want to see is the people I have chosen to friend?





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3 comments:

  1. Donna Scott7 February 2025 at 01:46

    And here I am, reacting to this on your blog, which I found through my Feedly RSS feed. I'm finding much the same. I do get a few responses from Facebook to my news, but it's overwhelmingly from the writing community, even if it's to do with comedy and even though I have hundreds of comedy friends. I took part in Meta Lights Out and I'm less inclined to spend time on social media now, but, I'm still an addict.

    ReplyDelete
  2. Douglas Fasching7 February 2025 at 05:59

    It seems like it's gotten much worse in the past six months, but that's a dead-on description of my FB feed too. Weirdly, I have groups I have joined that I regularly engage with that I somehow still miss posts on. I don't know if your closing question is rhetorical or not but it's because those random people/pages paid him for those eyeballs, so they are actually adverts too.

    I don't know if you're a page or a person on FB, but I've always shied away from authors on FB in favor of their blogs because I assume their public FB presence is purely marketing. Which probably reflects my age and entry point into social media. I've followed Scalzi's Whatever since before Old Man's War, but I'm pretty sure I'd find him hard to enjoy in twitter or FB form. I'm friends with one author on FB...really more of a former author (big splash debut then had to fight to get the third book pubbed)...and he's just a regular person sharing and commenting on the world, not promoting a book or cultivating an audience.

    Good luck with Bluesky! Or whichever platform you're enjoying/focusing the most.

    ReplyDelete
  3. Anonymous19 February 2025 at 15:29

    I buy all of your books but don't engage on social media, certainly not twitter, and the others I have not looked at. But I check periodically to see when your next book is coming. You are one of the best, so keep up the great work.

    ReplyDelete

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