I made recent post to encourage people to read my latest book, since my next one is due out in April.
One reply, ending with winking smiley, said "Since George RR Martin let me down I don't read books until the series is finished."
To which I replied:
With respect, this is not an approach based on reasonable evidence and punishes the majority for what has happened to two very famous outliers. I've produced at least one book a year for 11 years (four in 2019), and every trilogy I've had published has been completed before the first book came out. With two notable exceptions it is extremely hard to point to any trilogies and series where the author has not produced the books at regular and reasonable intervals. /rant
Now, it is of course the right of any person to buy/borrow and read books whenever they want. I am hardly going to rail against people who buy my trilogy once it's all out. They are far far more helpful to me that people who don't buy it at all, and I'm very grateful for their custom. I, myself, am a regular participant in binge culture. There's so much TV out there these days that many series I come to are already complete and I watch the lot in a relatively short space of time. I came late to Breaking Bad and watched all 5 seasons in a couple of months.
My only point here is this - we have in that comment a person who was previously prepared to start a series and wait the typical year or two between books. Because of their experience with one series (something that happens with very few authors) they have become a person who isn't prepared to wait at all.
Why is this important? Two main reasons that break up into various sub-reasons. The first relates to the author, the second to the reader themselves.
1. It's very important for an author that the first book in their series sells well. The chatter around it, both the online and water-cooler sort, draws in more readers. To use pandemic parlance, it helps get R>1. It is very common in translated series, and becoming worryingly common in UK/US series, that if book 1 sells poorly then book 2 is cancelled. There's so much choice out there and the conversation moves on so swiftly that sleeper hits are becoming less and less likely. If a book sinks nobody dives the wreck. This issue particularly affects new authors who might have been the one to rock your reading world for years to come.
2. As above, the series may get cancelled. The reader might shrug and say that it can't have been very good then. But that's not how book sales work. Being good is necessary but not sufficient. And it might have been a trilogy from an author you love. You might have been looking forward to reading it. But not buying in on book 1 helped sink it so you'll never get to read it.
Additionally, as a reader I (and I'm sure many others) build a relationship with books and characters. Significant acres of the landscape of my imagination are given over to good times had with books. I am not convinced that those relationships would be so "deep and meaningful" if instead of being fed over the course of years, with time for things to settle and be mulled over, and time to anticipate more, they were replaced by a swift "wham, bang, thankyou, ma'am" as I devoured the series in the days or weeks it took me to binge.
So, to reiterate: All authors are grateful for sales at any point. But if you let the rare experience of having to wait many years tip you over into binge culture, then I'm just letting you know that it's an almost entirely unfounded fear that does significant damage to authors and even, potentially to you, albeit far less damage than not reading them at all!
Happy reading, binge-reading, and 2021!