I do not collect owls. Here's some of my owl collection.
I was walking along our high street a few years back and two sparkly gentlemen (both ends of the middle rank) caught my eye in a shop window. I'd been noticing them for a week or two, caught between admiring the host of bold textures and scorning their vulgarity. The price, I noticed, had dropped from 'very reasonable' to practically 'free to a good owner'. On a whim I went in and bought them both with plenty of change to spare from a tenner. The shopkeeper was delighted!
"I've got another one. Shop damaged. Half price." He seemed very hopeful.
"I'm not starting a sanctuary," I said, aware of the amused smiles of other shoppers as I stuffed my owls into my bread bag. And I scarpered.
The owls found a perch on top of my tallest bookcase and that was that. Until the next owl arrived.
"I saw you liked owls," the gift giver said at Christmas or my birthday.
And that's how it's gone from that day forth.
I get given owls. It is highly convenient for people to believe I collect owls. The alternative is that I'm an awkward curmudgeon who never admits to wanting anything by way of presents. And now there's a body of evidence, a literal parliament, that people can point to in order to prove I collect owls.
Actually, I've nothing against owls, but there's a broader point to this ramble through this dark corner of ornithology. I don't write grimdark. Ten years ago I was passing my PC and on a whim I wrote a short grimdark book. I got a three book deal, so I wrote two more. Since then I've written twelve non-grimdark books and I'm part way through a thirteenth.
But it is convenient for people to believe I write grimdark. The alternative is that I'm an awkward eclectic who is hard to pigeonhole without a modicum of effort. And now there's a body of evidence, literal pages of google hits, that people can point to in order to prove I write grimdark.
This of course is just an example of our willingness to label people. Reductive thinking may often be comforting and easy but it's hardly the whole story. And you'd think if there were any demographic that should be interested in the whole story ... it would be readers.